GOONHOUSE IS A LIFESTYLE BRAND
INSPIRED BY EAST VANCOUVER
When a mangy, dim-witted cat showed up in our backyard garden, we never imagined she'd become the inspiration for our logo.
Each time she visited, the cat looked a little more buckled than the last. We started calling her "Punchie" after her squished-in face.
When we finally decided she didn't belong to anyone, we took her to the shelter where the vet told us Punchie was on the last of her nine lives. We asked for good vibes, and after a week of intensive steroid treatments, Punchie was back to her goon-y self.
We were super stoked, and took her home to live with us at the GOONHOUSE. But surprise—Punchie was not cut out to be a house cat.
She crapped on the floor in protest, and jumped out windows every chance she could get. Eventually we gave up and let her roam free.
During one of her raucous adventures, Punchie picked a fight with a bramble bush and lost. The fight cost her an eye, but marked her forever as a special being not long for this world.
Last summer we lost Punchie to a family of coyotes. We miss her and we hope she's happy to live on as our logo.
We couldn't think of better mascot than the wild weirdo that was Punchie.
R.I.P. to our fave one-eyed goon.
@SHOPGOONHOUSE on Instagram
✞ MADE in EAST VAN ✞
